Thursday, July 7, 2011
Blik + Babybot: Part 2
It's round 2 of our Blik + Babybot decal collaboration and Blik has chosen the concepts they think will work best for the first set of Babybot branded decals!
Babybot Land was an early favourite of Blik's and not really even one of our concepts. Felix had done this sketch for the Babybot design team to use when designing our website and brand materials. We showed this sketch to Blik so they could understand our brand better and see the potential of what we could do together. Blik loved it and said they wanted to make that sketch into a decal. Ok. Done!
Have you met 'Skidz'? Skidz is not new but he has evolved. Skidz used to be just random poo that shows up here and there, usually whenever Sheepbot is around. We've decided to give him a face and a personality which makes him a little more loveable. Skidz' first official appearance will be in our Babybot Land decal! (And really, who wouldn't want Skidz on their wall?)
Dangly Carrot was an early favourite of both Babybot and Blik. The concept is fun and charming featuring a mischievous Babybot fishing for bunnies using a dangling carrot. As a decal - it's got a huge appeal as a decor item for baby & kids rooms and we suspect it might be the biggest hit of the collection. We will offer it in several colour combos too!
Blik loved the flexibility of this concept for a decal. People like to play and create their own compositions when decorating their walls. By adding more bunnies popping out of the holes and bunnies facing different ways - it gives people the opportunity to get creative with this decal and make it fit with their style.
We wanted to add another layer to the story about why the bunnies want the carrot so bad. We tried adding glasses to the bunnies to indicate that they need to eat the carrot to see better. We all loved the nerdy bunnies but we didn't want ALL the bunnies to have glasses. Instead we will add a few styles of glasses to the decal sheet and people can nerd out some of their bunnies or not!
Doodle is a concept that we weren't sure would work. It was a challenge to get the scribble thick enough, would people know how to string it together, would it be too hard to do? This concept has been the fan favourite and it generated the most interest out of any of the sketches we've shown around or made public. Blik really likes it too and we've found a way to make it simple to apply and easy to produce. (Woot!)
Here's a version with the blue scribble in a home situation. Most people won't do it in their living room (although, it looks pretty awesome!) but in a play room, den, kid's room - it will be magical! Blik loves the fact that people can extend the scribble onto a floor surface or dresser or across multiple walls. This decal will be offered in 2 - 3 colour options too!
The Build-a-Bot restik decal concept is just getting cooler and cooler. Felix has been having fun making Mr. Potato Bot pieces that both adults and kids can create and have fun with. Just looking at the parts - you can imagine the cool bots you can make!
Scott from Blik had the idea of making the Build-a-Bot pieces really flexible to create pretty sophisticated scenes. He threw out a totem pole idea which Felix ran with. It is a huge success and shows how flexible this decal really is!!
Those are the chosen 4 decal concepts that we are rolling out with. We are in the process of refining them and figuring out scale right now which we will share here in the next few weeks!
Blik is blogging about our creative process too and they have a very different view point and approach to this collaboration. Make sure to check out their posts here: http://bit.ly/mzPrZD